How I Went From Charging $500 to $100,000 For A Logo (PRICING DEEP DIVE)

If you're still pricing by the hour… you're leaving money (and joy) on the table.

In this video, Chris Do breaks down how to price the client, not the job — a game-changing mindset shift that creative entrepreneurs MUST adopt if they want to scale income and attract better clients.

This is the deep dive you've all been asking for after watching his “40 Brutal Business Truths.”

Learn how to anchor value, have real business conversations, avoid the hourly-rate trap, and close high-ticket clients without selling your soul.

Inside:

The fatal flaws of pricing by time

The mindset of premium pricing

Why better clients come when you charge more

Real examples (including a $69K job closed via text)

Scripts and strategies to implement value-based pricing today

Resources mentioned:

“Pricing Creativity” by Blair Enns

“Implementing Value Pricing” by Ron Baker

The Futur Pro Group Coaching Community

Want to attract better clients u0026 charge what you’re worth? This video is for you.

In this episode:
00:00 – Intro
01:00 – The Problem with Time-Based Pricing
06:35 – What “Pricing the Client, Not the Job” Actually Means
08:30 – Real Value Is Subjective
11:00 – Why Big Brands Pay Big Money (Even for Simple Logos)
15:20 – So HOW Do You Price For The Client?
23:50 – Common Mistakes in Value-Based Pricing
28:30 – How I Closed a $69,000 Project Via Text
35:20 – Outro

#ValueBasedPricing #FreelanceTips #CreativeEntrepreneur #ChrisDo #BusinessOfDesign #ChargeWhatYoureWorth #HighTicketClients #EntrepreneurAdvice #PricingCreativity #DesignBusiness #FreelancerTips

Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro

The Futur Podcast:
https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces u0026 more:
https://thefutur.com/recommendations

Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105

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—
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca u0026 @Tascastudios MOCS Media