How Storytelling Creates Unstoppable Brands (AdobeMAX Miami)

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Are you blending in when you should be standing out?

In this AdobeMAX session (Day 2, Session 1), Chris reveals why most creatives fail at branding—they treat their personal content like a corporate account.

The result? Generic content, low engagement, and zero emotional connection.

Learn the crucial difference between personal and corporate branding, why human stories outperform corporate messaging, and how to use struggles, challenges, and cultural currency to create content that people actually care about.

Thank you, @Adobe for having us.
https://www.adobe.com/max.html

This conversation is for you if:
Your social media posts aren’t getting the engagement you want
You’re unsure what content belongs on your personal vs business accounts
You want to use storytelling to create deeper audience connections
You’re tired of blending in and want your brand to feel authentic and compelling

In This Episode:
0:00 Intro
0:24 Personal vs. Corporate Brand
6:53 Personal = Engagement
15:35 Crafting Your Origin Story
21:10 The 3 Acts You Need
25:00 Client Retention Secret
48:42 Your Market Value
52:17 How to Raise Your Rates
58:44 Imposter Syndrome
1:01:05 Smart Pricing Moves
1:05:46 Break Past Your Own Ceiling
1:09:10 The Secret to Standing Out

#personalbranding #corporatebranding #contentcreation #socialmediamarketing #brandstrategy #marketingstrategy #contentmarketing #digitalmarketing #entrepreneurship #creativeentrepreneur

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Website: https://thefutur.com/
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Books Mentioned:
"Implementing Value Pricing" by Ronald J. Baker
"Permission Marketing" by Seth Godin

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—
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca

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