How to Craft a Story Brand That People Remember

What makes a story great? Why do we connect with the characters in them? Why do they remain special to us? In this clip from one of his Adobe MAX 2022 talks, Chris breaks down three elements that every story, including yours, needs to be great to build a story brand the people and customers remember.

Using Marvel's Spiderman as an example, Chris takes us on a journey to recognize why certain stories are powerful, and how to make your own story just as powerful.

1. Origin story
2. Defining moment
3. Having transformed

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—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Rodrigo Tasca, Richy Ramirez, Stewart Schuster
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

00:00 Framework
01:11 Defining Moments
03:25 What's Your Story?
04:12 How it works