How To Make Your Business Story Actually Matter (Reframe Conference Whiteboard)

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In this whiteboard session from the Reframe Conference, Chris Do challenges accounting professionals to move beyond rigid processes and discover the transformative power of storytelling. Through candid observations and practical frameworks, he reveals why your personal story might be the key to standing out in a commoditized industry. Whether you’re a creative, professional, a business leader, or anyone looking to reframe their approach to brand storytelling, this video provides actionable insights and practical advice to elevate your professional brand and connect authentically with others.

This conversation is for you if:
🎭 You're tired of blending in and want to stand out in your industry
⛓️ You feel trapped by rigid processes and "the way things have always been done"
💫 You want to transform from commodity to sought-after expert
🗣️ You struggle to tell your story in a compelling, non-salesy way
🔍 You're looking for your "why" to differentiate yourself from competitors

In this episode:
00:00 – Why Process BLOCKS Your Success!
02:14 – The Problem With Over-Explaining
03:17 – Letting Go of Dogma
04:57 – Transform HOW People See You
05:48 – Simon Sinek’s Golden Circle
09:11 – 3 Elements of Storytelling
11:24 – How We and Spiderman Are Alike 🕷️🕸️
14:06 – Finding Your Higher Purpose
16:14 – Breaking Your Professional Story
20:16- Telling Stories WITHOUT Sounding Salesy
23:22 – 9-1-1 Content Strategy
27:07 – The Power of Asking Questions

Learn more about Reframe: https://www.reframeaccounting.com/

#personalbranding #storytelling #businessstorytelling #contentstrategy #businessbranding

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca u0026 @Tascastudios

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