The LinkedIn Strategy You’re Missing w/ @matthewlakajev | The Futur Ep. 353

In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.

We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.

What You'll Learn:
✅ Why you *don’t* need a big following to close high-ticket deals
✅ The hidden lead-gen system hiding in your current LinkedIn network
✅ How to warm up cold leads using micro-positioning and DM invites
✅ Why brand-building *alone* keeps most creators broke
✅ The small tweaks that 10x call conversions without hard selling

In This Episode:
(00:05) – The Power of a Small Following on LinkedIn
(03:02) – Transitioning from Cold Outreach to Warm Leads
(16:16) – Setting Up an Effective Email Outreach Strategy
(20:02) – Effective Communication in Sales
(26:54) – Effective Call Structuring for Sales
(35:23) – Lead Generation as a Business Priority
(37:27) – Generating Leads: Strategies for Small Businesses
(45:35) – Sales Process and Event Strategy
(49:55) – Pricing Strategies for Success
(55:54) – Sales Strategies and Early Challenges in Business

What Matt Does u0026 How He Does It:
Matt Lakajev is the founder of Seven Figure Creators, a program helping service-based business owners and LinkedIn creators scale through high-converting sales systems. Drawing on his time as Zoom’s #1 global rep and 5,000+ cold calls later, he now helps others build warm, scalable lead engines without relying on spammy outreach or massive followings.

🔗 Connect with Matt Lakajev:
Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev
Matt's YouTube: https://www.youtube.com/@matthewlakajev

🔗 Connect with Chris:
https://www.instagram.com/thechrisdo
https://www.linkedin.com/in/thechrisdo/
https://thefutur.com/
https://x.com/theChrisDo

#MattLakajev #LeadGeneration #LinkedInGrowth #ContentToClients #SalesStrategy #B2BSales #CreatorEconomy #RevenueSystems #WarmLeadsOnly #InboundSales #BusinessPositioning #DMStrategy #SalesPsychology #SoloPreneurSuccess #AuthorityMarketing #SalesFrameworks #OfferStrategy #BusinessGrowth #ServiceBusinessScaling #SalesOps #ColdToWarm #ValueBasedSelling #NicheDomination #SalesProcessDesign #ClientAcquisition

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—
Host: Chris Do (Bald Asian Guy Talks About Business)
Produced and Edited by Rich Cardona at UNFLTR

lead generation systems, DM outreach strategy, scalable sales frameworks, content-led conversion, brand positioning for service pros, warm audience monetization, LinkedIn growth engine, value-based prospecting, sales process optimization, offer positioning, audience trust building, inbound sales design, email marketing strategy, small audience impact, revenue-focused branding, sales conversion mastery, personalized outreach, lead nurturing, audience segmentation, conversion content, low-following monetization, strategic sales content, digital credibility, effortless selling, high-ticket acquisition, outreach psychology, business clarity, solo business systems, expert positioning.