Upwork $1.8 Billion SEO Strategy [SEO Case Study]

Upwork is a billion dollar company and they rely a lot on SEO to bring in the traffic that brings them the dollars.

In this video I'll go over how Upwork's SEO strategy is shaping how they position themselves as a brand on search engines.

Time stamps:
0:00 Upwork's Success
0:30 Where the traffic comes from
2:55 Hidden categories
3:27 Going super granular
4:09 Location pages (programatic SEO)
4:50 Top level overview
5:40 Link building strategy (anchors)
7:23 Outro (should I do more?)

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