What Is Branding? 3 Minute Crash Course.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.

Listen to the whole talk on our podcast
https://thefutur.com/podcast/073-deep…

Check out the full conversation with Marty here:
https://www.youtube.com/watch?v=dpZfNNYUZEcu0026t=0s

Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

"Your brand isn’t what you say it is. It’s what they say it is."

http://www.martyneumeier.com/

Books by Marty Neumeier
The Brand Gap – https://amzn.to/2Q26Kh4
Zag – https://amzn.to/2M2dwly
The Designful Company – https://amzn.to/2r24ttz
Metaskills – https://amzn.to/2Z8GJAR
The 46 Rules Of Genius – https://amzn.to/34vpHO8
The Brand Flip – https://amzn.to/35AJf4Y
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https://thefutur.com/accelerator

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The professional creative community designed to grow your personal brand, your business, and your network:
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🎙 The Futur Podcast:
https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces u0026 more:
https://thefutur.com/recommendations

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Shorts Playlist:
https://www.youtube.com/@thefutur/shorts

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—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca u0026 @Tascastudios MOCS Media